A 20-year Swiss success story
Swiss identity & attachment to homeland
We love Switzerland – a country with a spirit of innovation, strong values, and international appeal.
Our passion is the distribution of quality products developed in Switzerland: They stand for precision, durability, and trust.
The combination of high-quality products, globally recognized institutions, and a committed population has earned our country a global reputation—and we are proud of that.
Pioneer spirit & experience
For 20 years, we have been the pioneer among online shops for Swiss souvenirs and Swissness products. Our founder and current board member, Thomas Brodbeck, had the visionary idea of creating a digital marketplace for Swiss souvenirs and Swissness products back in 2004. The "Swiss eShop" was born – and remains the leader in its segment to this day.
Quality & Reliability
We stand for high-quality, sustainable products and reliable service.
In a volatile e-commerce market, we operate like a rock—stable, trustworthy, and focused on the long term. Our customers know they can rely on us for the next 20 years.
Tradition & Innovation
We combine the best of both worlds – from traditional classics to modern, innovative designs. Through our dealer network, which has grown over two decades, we now present you with the largest selection of souvenirs and Swissness products, which we carefully curate and continually develop.

Treasure chest for gift ideas
Our shop is an inspiring source for stylish gift ideas with an authentic Swiss connection.
For over 20 years, we have specialized in discovering and carefully curating original products with a strong Swiss identity.
Even though our ideas are often imitated, our business customers, in particular, value the Swiss eShop as a reliable brand with a clear philosophy of quality. They know that we don't offer mass-produced goods, but carefully selected items with value, character, and a lasting impact.
Whether customer gifts, employee gifts, or custom-made items – our products combine quality, creativity, and emotional impact. They ensure a consistently positive gift-giving experience – from selection to unwrapping.
Social Responsibility & Sustainability
Sustainability isn't a trend; it's been part of our DNA for 20 years. We specifically support people with disabilities and create jobs tailored to their individual strengths – meaningful and dignified. We collaborate with local social institutions in the creation of our own products. By collaborating with non-profit organizations in the secondary labor market, we make an important contribution to promoting inclusion.
Our commitment to ecological responsibility is reflected in our everyday lives: Our company vehicle is charged with self-generated solar power, the office is powered by solar energy, and our logistics partners deliver emissions-free with electric vehicles.